Technologies
Boréal Café · Gastronomie & E-commerce
Boréal Café
Shopify e-commerce redesign for an artisanal coffee roaster. Result: +180% online sales.
Context
Boréal Café is an artisanal coffee roaster founded in 2019. With a loyal local clientele and exceptional coffees, the team wanted to expand beyond the local market and sell their products online.
The challenge
Their existing WordPress site was slow, hard to maintain, and didn't offer a shopping experience worthy of their product quality. Cart abandonment exceeded 78% and online sales were stagnant.
Our solution
We migrated to Shopify with a fully custom theme reflecting the brand's warm, artisanal identity. We added a monthly subscription system, conversion-optimized product pages, and a Klaviyo integration for email marketing.
What we delivered
- Custom Shopify theme
- Coffee subscription system
- Optimized product pages
- Email marketing integration
- Team training
What this project changed
In six months, online sales grew by 180%. The cart abandonment rate — which exceeded 78% — dropped by 62%. Average order value increased by 45%. The team now manages the Shopify store in full autonomy, with no external technical intervention.
What if we talked?
30 minutes, in English or French, free, no strings attached. We listen to your project and give you an honest assessment.